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How the Nintendo Wii Beat Its Competition

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The Nintendo Wii is considered the little gaming system that keeps on chugging. It was once heavily disparaged by its fancier and more sophisticated competitors – the Microsoft Xbox 360 and the Sony PlayStation 3 only to beat them soundly in sales. The reason for the Wii’s success is in its simplicity and the fact that it targets the non gaming audience. After all, you can only go to the well so many times to have gamers upgrade their gaming systems and buy new games. However, if you make the games more accessible to individuals, then you are inviting everyone to play. This includes all generations of a family from children to grandparents alike.

Nintendo’s approach to designing the Wii system was a monumental jump from its competitor’s gaming systems. While Microsoft and Sony were pushing the envelope on graphics development and hard drive capacity which resulted in a hefty the price tag, Nintendo focused on wireless motion detection as gaming input with a modest price target in return. The resulting Wii Remote controller opened a whole new dimension in video game play. Players could actually mimic movements as they would in real life to play video games. The simplicity in pointing and moving appealed to players of all ages.

As stated, this new evolution in game play attracted new gamers. You now have untapped markets buying a Wii console. This includes a more family oriented audience, as well as fitness buffs. In fact, there is a fitness craze with the ever popular titles Wii Sports and Wii Fit games. No longer are gamers thought of as couch potatoes. Owning a Wii and exercising with it is a viable option to buying a gym membership.

There is a lesson to be learned from how the Nintendo Wii beat out The Microsoft Xbox 360 and the Sony PlayStation 3 as the best selling gaming system. The lesson lies not in which system has the best graphics or the highest hard drive capacity. Clearly the Nintendo Wii is lacking in these areas. However, what it provides in spades is the fun factor for all generations from young and old alike. After all, is the purpose of a game not to invite everyone to play?

Cody Mackenzie is a freelance writer who loves video games. He loves playing the Nintendo Wii with his kids. Visit the site Top 10 Wii Games [http://wii2youonline.com/] for more information on the Top 10 Wii Christmas Games [http://wii2youonline.com/top-10-christmas-wii-games-for-2009/] for inspiration for this holiday season.

Submitted On October 10, 2009Console SystemsThe Nintendo Wii is considered the little gaming system that keeps on chugging. It was once heavily disparaged by its fancier and more sophisticated competitors – the Microsoft Xbox 360 and the Sony Playstation 3 only to beat them soundly in sales. The…nintendo wii, wii games, video games, gaming consoles, gaming systems, xbox, nintendo

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